Tuesday, January 14, 2020

How can I monetize a restaurant food delivery service app?




  • Delivery  charges

It is possible for the app to charge for delivery fees in case the restaurant does not have a dedicated delivery team for the task. The delivery charge can be based on the distance or can be a percentage of the order amount.

  • Daily deals

Food delivery script has gone a step ahead and now they have made a tie-up with restaurants by offering deals on the dishes. Here the best dish of the restaurant is offered through food delivery apps at throwaway prices. Such restaurants are showcased on the deal pages of the app. When the orders are received for such dishes, it gets passed on to the restaurants.

  • Commission percentage

The commission percentage is another form of monetizing the food delivery app. The food delivery apps can work with restaurants and come on terms regarding pre-defined commission rates for their orders. The commission rates can be fixed based on the quantity of the order.

  • White Labelling

This is something that every one of us is not aware of. White labeling in the food delivery business is the process where the food ordering script sells the dishes of the restaurants as their own as a brand. One such name in the market is Swiggy. Some restaurants which are completely dependent on Swiggy and are doing well are offered the option of white labeling.

  • Advertising

Another way for food delivery apps to monetize is through advertising. At an additional cost, advertising can be offered to the restaurants on the app. When we talk about food delivery apps, the advertisement can happen in the form of top listing for the ones which paid more for a certain period of time.

  • Data-driven strategies

You can always work on optimizing the way you generate revenue from the app by studying data-driven analytics. This data can be collected from the user behavior on the app, which includes the kind of restaurants they like visiting your app and order from.

  • Peak hours

There is still some other way for food delivery apps to make money. With this method, the apps can levy a delivery surcharge on the orders during peak hours. Apps like UberEats follow such a technique and they increase rates during lunch and dinner. UberEats limits its menu and location during the peak hours and to make them available charges at an extra fee.

Conclusion

If you wish to increase the revenue of your app, then you should work towards knowing what you target the audience likes and whatnot. Making necessary improvements in this area will definitely increase app ROI.
If you are looking to develop a food delivery app you can go for a readymade food delivery app script instead, it has all the features and you can even customize the app yourself with the help of a Clone Script Solutions Company which reduces cost and time. Food plus cone script is the same as the script of food delivery apps like swiggy, justeat, etc..

18 comments:

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