Friday, January 3, 2020

How should AR be incorporated into Instagram?


Instagram is one of the best platforms to build a community of engaged fans and reach your target audience. With Augmented Reality developing with an incredible pace Google, Snapchat, Facebook and YouTube have all integrated AR technology into their platforms and now Instagram is not far behind. Instagram has become futuristic by amalgamating the real world with technology and art.


Instagram is expanding its online shopping with the Augmented Reality shopping feature. With this customers can digitally try on products before purchasing them. Cosmetic brands can let customers virtually try on makeup, furniture brands can allow customers to see how products would look like in their homes, fashion brands can use AR to create virtual fitting rooms allowing people to trial shirts, sunglasses or entire outfits. From here, customers don’t have to leave the app to make a purchase instead they can buy products directly by clicking the “Add to the Bag” option.

And with over 400 million people using Instagram Stories every day, many brands have started face filters by creating their own custom AR filters for Instagram stories. Since Spark AR Studio which was previously on closed beta is now open to everyone many businesses, artists and influencers are creating their own custom AR filters. So anyone can share fun, filtered selfies. We stand as one of the most established Clone script solutions company and are known for our credibility and expertise. For more information go through our website and contact us.

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