BSETEC - The most Lucrative and Effective method for marketing a Business Online

The time has come that you can’t survive in any industry unless you market your products online. You could do any kind of propaganda and advertising techniques as a part of your business strategies, but cannot ignore online marketing. There are copious ways in which you can vouch for your product or service online. This is mainly because most of the online platforms, especially social media depend hugely on advertising for its revenue. Let’s look briefly on the ways in which you can market your products or services, either paid or free.

1.       Blogging

It is one of the oldest and common ways to vouch for the products since the inception of the internet and the concept of online marketing originated. If you post roughly 15 or more blogs per month, you are more likely to get about 3.5 per cent more traffic compared to the times when you don’t. It is also highly dependent on SEO and the usage of the right keywords and links can make your blog-worthy. Once you gain the required traffic, you can advertise your product without having to pay for it. Another method is to collaborate with an existing successful blogger and help each other in the process of marketing.

2. Livestreaming or Stories:

Instagram is one of the popular social media platforms and has features such as live streaming and stories. The app also supports business or creator option, which helps the user to get real-time insights and statistics on the users who visit their profile, their demographics and the like. This helps in customising the marketing message according to the audience. Through live streaming, one can describe their products online, showing them demo and solving the queries generated in the comment section.

3. OnlineCompanies:

Online websites like TripAdvisor, GoIbibo and the like are filled with a description of the companies in the locality. Also, the users can review your product or services in the platform which would be useful for the first time users to get an insight before they go ahead and make the purchase. You can also use Google Maps by answering queries and responding to the reviews given by the users.

4. Pressreleases:

Press releases can be sent to major media agencies who further publish the relevant information in their platform. This is one of the oldest ways practised as a part of Public Relations. Be it a product launch or an announcement about various events such as a merger or acquisition or a milestone by the company, anything that is newsworthy is always likely to get published in the major news sites.

5. Giveaway andpromotions:

Coupons, discounts and giveaway are some of the things that grab more audience to take action. Most companies have a separate budget for this kind of promotions. You can also give offers and discounts and attract the audience, who further help in spreading the message through sharing and word-of-mouth.

As said earlier, there are so many other ways besides the ones listed above and you can hire social media manager or a corporate communication team to work on these areas. BSEtec has software clone such as live plus which can be turned into a great live streaming app to market your products.