Artificial intelligence or AI as you may call it, may sound a little like an oxymoron, however, it is making our world a better place by making it more balanced by automating tasks, computing solutions and improving our work efficiency. To attract the ideal audience from all over the world, marketers are looking for new ways. However, in this fast paced and ever-expanding marketing landscape, it's getting harder to reach their target market.
But, Artificial Intelligence comes to the rescue, as it leverages the customer data and concepts like Machine learning to anticipate the next move of the customer and improve the customer's digital journey.
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Artificial intelligence is such an ever evolving and complicated technology that it becomes a little overwhelming to envisage the practical applications it can have today. But, many companies are using this widely growing technology to their advantage for boosting the content performance, understanding your audience and personalizing the content for the users. Brands like Google, Starbucks, Facebook etc. are utilizing AI for their brand recognition and enhancing their worth.
Some of the ways brands are using Artificial Intelligence are–
AI and digital Advertising
We are well acquainted with programmatic advertising, as well as heard about cognitive advertising based on advanced algorithms helping with demand and supply optimization. But, AI marketing and advertising hits a different level which improves in boosting the sales of the businesses with leaps and bounds, as it tends to read the customer behavior and understand its next move.
AI and Customer service
Advertisement is the first step, adding that touch of personalization is the second. This methodology of giving that vibe of 'this is specifically for you' is something that AI does. Personalization is the first word we hear when it comes to AI marketing. No brand can dedicate a personal human assistant to each customer at any time of the day, but Chatbots help you to answer most of the customer queries and problems and finally if the issue can't be solved by AI, then it is connected to the Customer Service person.
AI and Augmented Reality
Augmented reality is another new concept that is booming in the beauty and accessories field. Brands like Lenskart and cosmetic brands are using the faces of the customer who is buying the product to give them a feel of how the product will look on their face by the use of Augmented Reality.
Read the blog on How Artificial Intelligence is Driving the eCommerce Industry?
Conclusion
So, if you're looking for incorporating AI in your own brand as well, then look no more, BSEtec is here with all the solutions to your digital problems. Contact us today!
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