Artificial Intelligence or AI as most people out there call it, may sound a bit like an oxymoron, yet, it makes our world a better place by increasing productivity by automating tasks, computing solutions and improving the efficiency of our work. To attract the right audience from all over the world, marketers are searching for new ways every day. However, in this fast-growing and ever-evolving marketplace, it is becoming increasingly difficult to reach the target audience.
However, Artificial Intelligence comes to the rescue, as it incorporates customer data and concepts such as Machine Learning to anticipate the next customer’s move and improve the customer’s digital journey.
AI is leading to digital transformations in businesses that envisages many practical applications that it will have in today’s scenario.
Also Read “How Social Media Can Move Your Business Forward?”
But, what is digital transformation?
Integration or implementation of digital technology into all areas of businesses to fundamentally change the way it has been operating and deliver value to the customers. It also leverages a cultural shift that puts the company into challenging the status quo from time to time, experimenting & getting comfortable with failure, so that it can evolve perpetually.
The growing impact of AI on business is mind-boggling and hence, cannot be ignored.
AI-driven customer service– Adding a touch of customization is one of the most important steps to enhance the business process. This way of giving that vibe of 'this is for you is something that AI does. Customizing is the first word we hear when it comes to AI advertising. There is no product that can provide a personal assistant to each customer at any time of the day, but Chatbots helps you answer customer questions and problems and finally if the problem can be solved by AI, then connect to a Customer Service Person.
360° view of customers– AI helps businesses, especially their marketing sector, to understand customer needs and preferences. Digital transformation depends on finding the right consumer and audience acquisition. It is important to gain a complete understanding of customers at the beginning of the digital transformation, and AI is ready for this task. AI helps to expose consumer behaviour trends, purchase history and digital channel engagement to create a more detailed consumer perspective.
AI in eLearning– AI is being used in eLearning to automate grading, provide personalisation and help the students by giving them reminders about their tasks, assignments, etc. and helping the educators accomplish a variety of goals in eLearning sectors.
AI and Augmented Reality– Another thriving new concept in the field of beauty and other industries is AR. Brands like Lenskart and cosmetic products like Sephora, use the face of the customer buying the product to give them a sense of what the product will look like on their face through Augmented Reality.
AI and Digital Advertising– In programmatic advertising, as well as cognitive advertising based on advanced algorithms providing demand and supply optimisation. But, AI marketing and advertising hit a different level which improves in boosting the sales of the businesses with leaps and bounds, as it reads the customer behaviour and tries to understand their next move.
Know the “Five Innovative Approaches To Improve Your Artificial Intelligence In Social Media”
Summing up
If you are thinking of implementing Augmented Reality into the business process to bring about transformation digitally, then contact BSEtec for its high-quality solutions and services!
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