5 Benefits of Artificial Intelligence for Social Media

 

Too many companies fail to adopt Artificial Intelligence and still rely on manual forecasting because they think that they don't have the necessary data, Nowadays its a costly mistake. Artificia Intelligence gives Data-driven insights which is better than the spreadsheet-generated analytics. For example, Integrating AI to supply chain management can reduce errors by 20-50%. Though there are many benefits of AI in social media, here are the major ones.

Read How Artificial Intelligence is influencing social media platforms?

1. Smarter advertising: When it comes to Social media marketing, AI is your friend for customer-centric ad campaigns. AI personalizes ads and curates different high-impact ads for each targeted group. This personalization journey creates a sustainable transformation of your business that thrives. The use of  AI in the social media market is expected to grow at a compound annual growth rate (CAGR) of 28.77% to reach $3,714.89 million by 2026. This means that more and more brands adopt artificial intelligence-based ad campaigns to stay ahead in the game.

2. Social Monitoring: Social media monitoring means tracking hashtags, keywords, and mentions relevant to your brand in order to stay informed about your audience and industry. It helps you find everything that's relevant to you on social media and gives you a deeper understanding of the conversations happening about you and your brand. AI helps to monitor on a large scale, this also helps eliminate cyberbullying on social platforms and helps to find and stop the spreading of false rumors or other toxic hatred and social elements. Interpol's adopting a key tool “social listening” in which companies monitor social media outlets in order to enhance identification and detection efforts in national counter-terrorism investigations.

3. Refined Content Targeting: One size fits all strategy rarely works. So, Content targeting is the new holy grail when it comes to marketing strategies. For any piece of content to be successful, it should be relatable to the user (Potential Buyer) you are targeting. There are many phases a buyer goes through before he or she makes a purchase. AI recognizes in which phase they are in and gives insights and strategies to Shepard the user to make the purchase either by raising awareness, fostering comparison, or promoting the discovery of your product.

4. Reduced Marketing Costs With Better ROI: Since you have already gained the data and other insights about your targeted audience with the help of artificial intelligence. It would have prepared the necessary actions to be taken to convert your targeted audience based on the performance you are seeking. This makes the number of conversions more since you are approaching the targeted audience who would be interested in your product or service. This increases the ROI (Return on Investments). 

5. Increased audience engagement: Artificial intelligence knows everything. It gives insights into our audience their likes, and dislikes, what they are looking for and what they prefer, and can predict what is their next action. This way, they’ll be equipped to create content that captures their attention and interest and compels them to take the desired action. Many OTT platforms like Netfilx, audio streaming services like spotify uses AI to curate customized recommendations based on your playlists. Likewise AI helps in curating content, reels, video recommandations in their feed based on what they prefer. This improves user engagement.

If you are thinking of starting your social media app development or integrating AI tools into your already existing platform checkout,  Social Media Plus. It is the best Instagram clone PHP script is offered by BSEtec which is not only affordable but is highly customizable and SEO friendly. For further details contact BSEtec today.

4 Tips To Revamp Your Food Delivery Service In 2022

The growth of On-demand food delivery apps during pandemics is unfathomable. Before Covid-19, food delivery services had major deliveries were limited to pizzas and Chinese, but with the lockdown and increased use of smartphones during the lockdown (inability to relish scrumptious food varieties due to the inaccessible restaurants) and the fact that streaming delicacies arriving at the doorstep, summoned with a few clicks or swipes—has been revelatory. According to Forrester, the ability of food delivery apps to offer social distancing, safe food delivery, and convenience is the main reason the market has gained such momentum.

You can adopt these 4 tips to skyrocket your already existing food delivery business or consider adopting them while you develop your online food ordering script.

Read Food plus – a professionally crafted Food Delivery Clone App

1. Improve the Packaging: The last thing a customer wants is their hot food becoming cold or cold coffee to be warm and bland after losing the aroma. Improving the packaging is the major puzzle to solve as it is directly linked to the emotions associated with the food they have ordered dearly. So if it goes wrong, it becomes a bitter experience. So focusing more on improving the insulation of your packing is a must. 

2. Brand Everything: The main key to increasing your services is to keep a customer coming back. For this, your brand should be in forefront of their minds. Branding almost everything from packaging materials, packaging tapes, etc subconsciously engraves your brand ( like how ads/ commercials work) in their mind.

3. Give customers more delivery options: Instant delivery services make your app more appealing since the wait time is much less. Here are some of the ways (to be precise, pandemic-friendly ways)you can improve your delivery services. 

 

• Drones: Drone delivery would be the fastest kind of delivery if incorporated. Social distancing and safety are added brownie points for such delivery options.

• Robot delivery: With Artificial Intelligence and Machine learning, future delivery options may include bots delivering orders with the help of GPS locations and delivering the order by entering a verification code. In the UK, JustEat and Starship technologies have developed moving pavement droids to deliver food to customers.

• Third-party delivery options: Food delivery businesses can outsource their services to a third-party delivery service. These providers are able to take on the workload while still maintaining an efficient delivery process on behalf of the business.

4. Virtual Concierge and 24/7 Food Delivery: People with non-conventional shifts increasingly demand the availability of food delivery services at any hour of day and night. Traditional opening hours are becoming a thing of the past, to lead your game in the food delivery business, bring the “always-on” options to your app. Virtual concierge services consolidate or stack multiple deliveries to improve efficiency—for example, by having a driver pick up a customer’s dry cleaning or groceries in addition to their restaurant order. These services can also stack orders from different customers who live in the same apartment building or neighborhood. Uber Eats and DoorDash have started exploring order stacking as part of their food offerings.

On-demand food delivery market is booming. According to market experts, by 2030, the online food delivery market will shift from $35 Billion to $365 Billion, indicating a surge in the number of online platforms for the food delivery business. So it's high time to invest in On-demand food delivery service apps. Check out the incredible Food Plus, Zomato clone script to start your food delivery business now. Contact BSEtec today for a free demo, and more details!

 

Features to consider while building your Trulia clone

 

The real estate business is an evergreen business. As everything is going digital, realtors have adopted property listing marketplace websites to list properties. With real estate property listing websites, it is easier for property owners to connect with prospective buyers, communicate with them, and close deals. If you want to start a real estate website business or if you are a developer looking for features to include in the real estate script, below are some of the features every Trulia clone should include.

Read Asset Plus An Advanced real estate app for a realtor

• Data Set: Everything is data and data is everything. The data and the database of your property listing website are the backbones of your marketplace website. Your property listing websites should include properties from every state, more the listings more the geographical coverage of your website. The properties should be Geographically Segmented based on region, city, urban, rural, or another geographic basis.

The data should include details like the address of the property (along with google map location), property information, photos of the property, estimated mortgage, and home details like Interior Details, Beds & Baths, Dimensions,  and Layout, Exterior Home Features like parking, garage, water and, sewer, property history, and other amenities that are available.

• Search & Filter: Search and filters are the magic wands to find the right property of our liking. When we are able to give keywords and filter based on our interests, the probability of finding a dream house is more. The filters should include the following attributes. House type should include filters like a single home, condo, multi-family, and land, other filters like the number of rooms, price, and amenities required also eases our search and narrows down the search.

• Contact Agent/Guide and Scheduling a Tour: The website should include a module dedicated to details about contact agents or an option with “request information about the particular property. These segments should include options for scheduling an appointment for a tour of the property. The tour type can be in person or through video chats. 

• Virtual Tours: On Realestate websites, realtors provide images of the property but that isn't enough to get a proper view of that site. It is the best and most cost-effective way to list your property. Virtual tours using virtual reality, help users to visit and experience the listed property without going to the actual place. This also saves a lot of time because people who are not interested can be eliminated easily. Instead of spending hours on an uninterested customer, we can use that time productively on potential leads who are really interested in buying the property after the virtual tour. 

Many realtors think creating virtual tours is expensive, and it requires a camera crew and much technical stuff. No! If you are using WordPress it has a WPVR plugin. All you have to do is take a 360º panorama picture from the center of every room and upload it. Yayyy! Your virtual tour is ready!

To Know More Trulia Clone: Find An Amazing Way To Start Your Real Estate Business With Asset Plus

With the digitalization of the real estate marketplace, the real estate business has been going great guns in recent times. To start your groundbreaking real estate marketplace business without further ado, check out Asset Plus, the best in class, fully customizable, and 100% white label Trulia clone. Contact BSEtec for more details.

An entrepreneur’s guide to the e-learning industry

 

During the Pandemic, many educational institutions were forced to shut down, making them adopt online classes for teaching, and with that came a boom in e-learning platforms. Many MOOCs flourished since many people decided to spend their lockdowns productively by opting for online courses. So if you are an entrepreneur who is interested in starting your own e-learning platform, here is a simple take on the e-learning industry.

Read What are some tips for creating an e-learning platform startup?

1. What is E-learning?

Though the meaning of e-learning is easy to comprehend, it literally means learning online with the help of electronic devices and connectivity tools in the comfort of our place. But this does not mean only mainstream learning is limited to K-12 education. E-learning is vast and the range of engaged users is diverse. School students, university grads, Professional employees seeking to upskill or reskill, A science student learning music in his spare time or a stay-at-home mom taking up a management course to start her small startup from home, these are a few examples of how inclusive e-learning platform is.

So based on the type of tutoring or learners, e-learning is divided into two major sectors.

1. Institute/ University education: This is the mainstream academia learning platform for K-12 students or University graduates. These institutions have built their own e-learning platforms for one on one learning, video lectures, and other blended learning techniques by taking cues from the already existing renowned LMS platforms.  

2. MOOC (Massive open online course): MOOC offers many online courses like Business, Coding, Language, Degree programs like Computer science, Health, Earning skills, Marketing, and even Music, Art, Fashion, and other Creative skills by industry experts. Though some of the MOOC like Coursera offers master's courses or university courses that are taught by professors of top universities like Duke, Stanford, Upenn, etc. As an entrepreneur, this is the potential market you have to invest in.

2. Why should you invest in e-Learning platforms?

E-learning is much more cost-efficient than traditional classroom education. As a business owner, you do not have to pay salaries for teachers and trainers, to pay rent for a classroom, or to pay for catering and learning resources. You pay only to a team of developers working on your online training platform or for a readymade LMS script. From a study, it has been said that Entrepreneurs that invest in eLearning have revenue 218% higher and 24% better profit margins, making clear their advantage in relation to those that do not yet invest in training.

3. Business or Revenue Model: 

Apart from imparting quality education, every e-learning platform should have a fair profit margin, For that, every entrepreneur should know how the e-learning platform generates revenues.

E-learning works on a marketplace business model like popular e-Commerce websites like eBay. It doesn’t own any product or service. In simple terms, it acts as a mediator between instructors and learners. In e-learning, instructors decide the cost of their courses. The platform earns commission from instructors for giving them access to its platform for selling to millions.

1. Subscription Revenue Model: In this model, students and professionals are charged with a monthly/quarterly/ yearly subscription for providing unlimited access to subscribed content. For example, Udemy Pro Cost (Udemy’s subscription fees) is $19.99 per month.

2. Revenue Sharing Model (Instructor Revenue Share): Also known as the performance-based income model, the revenue sharing model is the distribution of the total revenue generated by the sale of products/services between the contributors/stakeholders.

To Know More In the Overcrowded E-learning Marketplace, How Can You Set Yourself Apart?

4. Donald Kirkpatrick's evaluation model and Phillips's ROI model: The main goal of an e-learning platform is to impart quality tutoring. But, how to measure if the goal was achieved and the enrolled student has acquired the required skill. Well, as an entrepreneur you should know about Donald Kirkpatrick's evaluation model. The purpose of an evaluation is to establish to what extent a goal was met, in order to do this effectively Donald Kirkpatrick developed a four-level system of evaluation called the Kirkpatrick Model of Evaluation. The four levels of evaluation are  namely;

1. Reaction: During this level, you survey the participants and gauge their reaction to the training. Were they satisfied or dissatisfied? 

2. Learning: Conduct two tests or surveys – one before and one after the training. This helps you measure what the participants have learned. 

3. Behavior: The third level of evaluation takes place at some point in time after the training has wrapped up. Have the participants started to use their new knowledge or skills in the workplace? 

4. Results: The last Kirkpatrick level measures whether the organization’s expectations were met. This is referred to as Return on Expectations (ROE). 

Phillips's ROI model is an extension of Kirkpatrick's evaluation model, it has a fifth level called Return of investment. Phillips's model believes that e-learning platforms are successful only when there is a quite decent ROI.

5. Return on Investments: ROI is a useful way of measuring whether a particular training course or program offered value for money. There are many ways ROI can be calculated. The simplest way of measuring the ROI of any training is to use a training ROI calculator. Many ROI calculators are available online.

The e-learning market is expected to exceed $375 billion by 2026. So, it is never too late to invest in an e-learning platform. “Better late to be than never” If you are an entrepreneur /tutor looking to start an e-learning platform/ Udemy clone/ LMS platform for setting up your online course, then you have to check out the best in town LMS platform, ExpertPlus LMS, a unique and imminent product created by a team of high-tech engineers. For further details contact BSEtec.

Corporate Learning Management System Forecasts - 2022

 

From statistics, it is said that 48% of deskless employees lack the necessary job skills.  For developing employees' skills Corporate companies are incorporating Learning Management Systems into their training programs. Corporate Learning and development in 2022 will focus more on an employee's skills and how to improve them based on their Job titles and their individual lifestyles. Additionally, it also may focus on engaging and retaining employees to a larger extent. Here are some of the Forecasts the Corporate Expert Plus LMS sector can adopt in the year 2022.

1. Learning Will Be Flexible: Future we will have more Location-independent work culture. With the pandemic and work-from-home scenarios, both companies and employees are now less tied to geographic locations. 

• A hybrid working model offers a flexible location arrangement to employees as per their fit. The approach has gained popularity in the work-from-home environment due to the covid pandemic. So, even tech giants like Infosys are gearing up to adopt a hybrid work model. And many others are thinking of opting for a hybrid model and remote working culture. With this trend companies have to opt for flexible and easily adaptable online training or learning management systems to suit the working culture needs.  
• With location-independent work, we need more flexible digital tools. In the corporate learning world, we need digital Learning Management System (LMS) platforms that can operate from a desktop or mobile device, online or offline, and with synchronous and asynchronous course content.

2.  Learning will be Personalized: Apart from flexibility, Personalization is going to be the biggie. By incorporating Artificial intelligence, it is easy to personalize the learning management systems. With AI, it is easy for training managers to engage learners with courses that fit their needs and interests. For example, within an LMS platform, learners could receive personalized course recommendations based on their unique job title, their interests (Machine learning), and the courses that their peers are taking. Personally curated course lists and recommendations are done easily using AI.

3. Training, Upskilling, and Reskilling Will Help Us Future-Proof Our Companies: By fostering a culture of learning and investing in employee learning and development tools, upskilling can contribute to better business outcomes for any organization.

•  A recent study found that organizations that already launched successful reskilling programs before COVID-19 were better able to address skills gaps caused by technological disruptions or implement new business models or strategies. 

• A study by MIT Sloan School of Management found that a 12-month workforce training program focused on soft skills delivered a 250% return on investment (ROI) within eight months of completion. The gain was mainly due to increased productivity due to a focus on the essential soft skills the modern workplace requires, like knowledge, flexibility, and resilience. 

• L&D leaders are now more aware of the fact that Upskilling increases loyalty, productivity, and retention, and builds community. So, there are more chances that more than 90% of the companies will provide reskilling and Upskilling courses, but through learning management systems since almost all the employees are still working from home.

4. Training Will Be Data-Driven: In the current hybrid working environment, organizations tend to have either an LMS in place, and such systems of digital learning collect vast amounts of user data that can be sorted, filtered, and analyzed to look for patterns and insights to solve problems. Descriptive analytics can be used to track engagement, test scores, and participation rates. This kind of information will enable L&D professionals to identify patterns that will help them determine which content is useful to employees and which content is creating frustration or confusion. Diagnostic analytics enables them to figure out the dependent elements as well as identify patterns to get insights into a particular problem.

To Know More Best Learning Management System You Should Consider Using 2022

Conclusion :

The future of corporate learning management systems is therefore adopted to upskill and reskill employees to improve their performance and improve productivity and increase employee retention rate. tailored to be unique to each individual based on their learning methods. If you are a corporate or company looking for a Learning management system like Udemy clone scripts that are prebuilt and ready to use in a matter of hours, Checkout ExpertPlus LMS, an exceptional Udemy clone learning management system carefully designed to meet your LMS needs. Contact Bsetec for further details and a free demo.

The Latest Learning management system (LMS) Insights - 2022

 

Online education sector is growing rapidly, L&D teams are researching for more fun and effective tools to add to the Learning management system to make it more efficient. Below are the latest trends that are being widely adopted in 2022.

Read Why is starting an e-learning business highly profitable?

• B2B and B2C: B2B (Business to Business) or B2C (Business to Consumer) environments are rapidly gaining traction in most learning organizations. In the B2B scenario, businesses may enroll a larger number of users into their programs. The company agrees to make payments on a monthly, quarterly, or yearly basis. The learning management system enables businesses to enroll and access the designated courses or programs for a specific time. For example, corporate companies organize training sessions through learning management system platforms. In the B2C scenario, training content providers can sell their courses à la cart through a shopping cart or sell a library of course content as a membership subscription.

• Gamification: Gamification is super hot.  Gamification includes teaching lessons by using gaming elements like puzzles, visual learning, and word games. Most games give a scorecard for performance in the form of badges. The learning management system comes with pre-built badges and the learning management system has a builder tool that builds badges. The percentages or acquired score will be presented in the report. This significantly improves students involvement in performing well in quizzes and thus improves 

• Interactive videos: Videos are hot. Videos are the backbone of any learning management system and it's the basic and important one. Though there are options for live blackboard teaching facilities in online classes, adding interactive videos, practical experimental videos to explain concepts, demo videos or DIY fun science project videos, make the learning more fun and engages the students as well.

• m-learning: Total number of smartphone users around the world is 601 million. The m-learning game is strong but not with certain features. There are still learning management system vendors out there who do not support iOS or do not support Android. Mobile learning is the biggest online market we can ever have if they support every kind of handsets.

• AR/ VR Integration: Augmented reality is virtually adding things into the real world to make it more surreal. It helps us to interact with the virtual object that is digitally placed. For instance, if you are an online instructor and the topic you have to handle is Mars, then with the help of AR, you can take all your students for a trip to mars without actually leaving their place.

Virtual reality  enables the viewer to explore the entire 360 degrees of a scene. For example, KFC recently announced it is using VR to train new employees. Through VR headsets KFC trainees watch the whole process of frying chickens in 10 minutes.

Know More Why is Developing a Udemy Clone App the Right Idea for your E-Learning Business

Summing up:

Convenient, User friendly and more engaging trends are going to revolutionize the upcoming online education era.The future of online education is carefully curated user experience, tailored to be unique to each individual based on their learning methods. For your LMS needs or to integrate AI or Gamification to personally curate your online education platform, Checkout Expertplus lms, an imminent ready to use Udemy clone script developed by a team of high tech engineers of BSEtec. For more details contact Bsetec and ask for a free demo.