Too many companies fail to adopt Artificial Intelligence and still rely on manual forecasting because they think that they don't have the necessary data, Nowadays its a costly mistake. Artificia Intelligence gives Data-driven insights which is better than the spreadsheet-generated analytics. For example, Integrating AI to supply chain management can reduce errors by 20-50%. Though there are many benefits of AI in social media, here are the major ones.
Read How Artificial Intelligence is influencing social media platforms?
Smarter advertising: When it comes to Social media marketing, AI is your friend for customer-centric ad campaigns. AI personalizes ads and curates different high-impact ads for each targeted group. This personalization journey creates a sustainable transformation of your business that thrives. The use of AI in the social media market is expected to grow at a compound annual growth rate (CAGR) of 28.77% to reach $3,714.89 million by 2026. This means that more and more brands adopt artificial intelligence-based ad campaigns to stay ahead in the game.
Social Monitoring: Social media monitoring means tracking hashtags, keywords, and mentions relevant to your brand in order to stay informed about your audience and industry. It helps you find everything that's relevant to you on social media and gives you a deeper understanding of the conversations happening about you and your brand. AI helps to monitor on a large scale, this also helps eliminate cyberbullying on social platforms and helps to find and stop the spreading of false rumors or other toxic hatred and social elements. Interpol's adopting a key tool “social listening” in which companies monitor social media outlets in order to enhance identification and detection efforts in national counter-terrorism investigations.
Refined Content Targeting: One size fits all strategy rarely works. So, Content targeting is the new holy grail when it comes to marketing strategies. For any piece of content to be successful, it should be relatable to the user (Potential Buyer) you are targeting. There are many phases a buyer goes through before he or she makes a purchase. AI recognizes in which phase they are in and gives insights and strategies to Shepard the user to make the purchase either by raising awareness, fostering comparison, or promoting the discovery of your product.
Reduced Marketing Costs With Better ROI: Since you have already gained the data and other insights about your targeted audience with the help of artificial intelligence. It would have prepared the necessary actions to be taken to convert your targeted audience based on the performance you are seeking. This makes the number of conversions more since you are approaching the targeted audience who would be interested in your product or service. This increases the ROI (Return on Investments).
Increased audience engagement: Artificial intelligence knows everything. It gives insights into our audience their likes, and dislikes, what they are looking for and what they prefer, and can predict what is their next action. This way, they’ll be equipped to create content that captures their attention and interest and compels them to take the desired action. Many OTT platforms like Netfilx, audio streaming services like spotify uses AI to curate customized recommendations based on your playlists. Likewise AI helps in curating content, reels, video recommandations in their feed based on what they prefer. This improves user engagement.
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