The marketing and business world is constantly evolving, it has left retailers on their toes for discovering new ways to reach their customers and improve their brand awareness. In many businesses, video content has been gaining phenomenal traction lately. Live streaming is the most genuine platform that helps to connect with your audience in quite a personalized manner.
However, it is sad to see that many entrepreneurs are pushing aside the idea of live streaming to promote their business, as most people are unaware of the benefits of online streaming.
Live streaming is not just a platform for playing video games, but has proved to be a great success in promoting brand value and credibility to a large extent. Therefore, pigeonholing practices such as live streaming can actually affect a business by allowing its competitors to take over, especially when this industry is really on the rise. This is why many startups and young and young entrepreneurs are investing in building live streaming platforms for their businesses using live streaming scripts.
Some of the key trends of the future of live streaming in business are–
Live interviews– With the world going digital, the coronavirus pandemic has set some trends that are here to stay. Conducting live interviews is one of them. You can raise a lot of awareness for your brand and draw in a lot of viewers and traffic to your social media handles and website by sending out digital posters claiming "we are hiring" and then you may conduct the interview on your streaming platform.
Live Behind the scenes– If your company or brand is having an event or a seminar or a board meeting, you can broadcast the live session of the behind the scenes to build the brand credibility and develop trust among its audience. Many high end makeup and fashion brands host their live BTS sessions that bring in huge amounts of traffic.
Live product promotions/tutorials/launches– Instead of posting a pre-recorded video of a product, doing it in real-time over a live session would give the viewers a better idea of the product and will increase its market value. Marketing campaigns like seasonal launches of new products, promotions, offers, deals and tutorials can be done through live streaming.
Live Q/A– Live Q/A sessions work well for any business in any industry. Through the live comments, people can ask questions, raise queries, clear their doubts, help in boosting the engagement and build a tighter connection with the audience. It is also a great way to share the expertise on a subject. Live Q&A does not only help to sell, but also educates and entertains at the same time.
Live event hosting– Webinars or the live broadcast of an online event, whatever it maybe, live streaming helps to give access to millions of people around the planet to watch the event from the comfort of their homes without having to move an inch.
Conclusion
If you want to open your own Live streaming platform to keep pace with the ongoing trends of live streaming– Live plus– the periscope clone by BSEtec is here to fulfil your digital needs. Contact us today!
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